Creating a freestyle map

Company
Snozone

Industry
Leisure and tourism

Services
Marketing & advertisement

About
Snozone is an indoor ski slope, part of the Xscape leisure complex. They have two venues within the UK and regularly run freestyle park nights throughout the week with the need to communicate park setups to their customers.

Challenge

Snozone required a way in which to communicate their park layout to customers to help drive ticket sales for their weekly freestyle events. They had so far relied on drawing on a piece of paper and posting it on a billboard inside the venue. The challenge was in how they could make sure the park layout could be communicated to more people and that it wouldn’t be lost if someone took that one piece of paper.

Users & audience

The target users for this brand were primarily freestyle skiers and snowboarders from the local snow slope, they were of a diverse age range and had a preference for inclusivity, bold colours and modern typefaces.

My role

I was hired as a Designer, tasked with creating a way in which the park plan could be updated and sent out quickly as well as digitally, so that it no longer relied on customers turning up to the business before they knew the park layout. For this project I reported to the Park Manager.

Illustration

The obvious answer to this challenge was to provide the park staff with a means to quickly update a park plan digitally, which would not only allow them to make quick edits but also to distribute the plans through the company’s marketing channels. I met with the Park Manager and discussed different programs the team were familiar with in order to arrive at a solution. As they all used PowerPoint, we decided it would be best to have the template live in that program. I then set about creating a park plan template. This involved me going to the slope to identify topography and also to view the array of features they had stored in order to capture all possible combinations in the template. I used Illustrator to create the features and then saved them on their own slide within PowerPoint, along with an empty slope.

Outcome

The park plan template was created and delivered to the Park Manager who began using it straight away. Now, when park plans are created, they are done so quickly, with the ability to send the plan to Park staff and customers ahead of the freestyle night. Snozone has seen an increase in customers on park nights and the Park Manager believes it is due to the plan going out ahead of time. They have since asked for more features to be illustrated and the General Manager would like the same park plan template but for their other site.

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