Building a clothing brand
Branding, graphic design (digital & print), illustration, motion graphics, film, photography, web design, clothing design, supplier engagement, social media marketing, management and recruitment.
Undeniable Threads is a creative entity with an emphasis on individuality. Functional clothing designed and tested to ensure beneficial quality.
Undeniable Threads required a designer who had experience across multiple fields in order to create and manage all digital assets from scratch. This was imperative to the success of their startup, as their business model relied on creating a fashion brand, marketing it and selling product in order for the brand to grow.
I was brought onboard this project from its inception, tasked with creating all the brand identity, strategy, content, marketing and comms. Undeniable Threads were specific on the logo they wanted, something that represented high level thinking, which I felt was best represented by an eagle and the colour purple. As well as creating all the digital assets, and aiding the thinking behind the technology used in the clothing range, I liaised with their external suppliers from London, China and Pakistan to ensure quality in their products. I also filmed and edited along side other freelance videographers in order to establish their YouTube and Instagram presence. Beyond this I have helped hire and manage staff, specifically at events and trade shows they attend, in order to build brand presence and drive sales.